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Methods of Media Manipulation
by Michael Parenti
taken from the book '20 years of Censored News' and Third World Traveler

Michael ParentiWe are told by people in the media industry that news bias is unavoidable. Whatever distortions and inaccuracies that are found in the news are caused by deadline pressures, human misjudgment, limited print space, scarce air time, budgetary restraints, and the difficulty of reducing a complex story into a concise report. Furthermore, the argument goes, no communication system can hope to report everything. Selectivity is needed, and some members of the public are bound to be dissatisfied.

the mediaI agree that those kinds of difficulties exist. Still, I would argue that the media's misrepresentations are not merely the result of innocent error and everyday production problems. True, the press has to be selective- but what principle of selectivity is involved? Media bias does not occur in random fashion; rather it moves in the same overall direction again and again, favoring management over labor, corporations over corporate critics, affluent whites over inner-city poor, officialdom over protesters, the two-party monopoly over leftist third parties, privatization and free market "reforms" over public sector development, U.S. dominance of the Third World over revolutionary or populist social change, nation-security policy over critics of that policy, and conservative commentators and columnists like Rush Limbaugh and George Will over progressive or populist ones like Jim Hightower and Ralph Nader (not to mention more radical ones).

Mainstream mediaThe built-in biases of the corporate mainstream media faithfully reflect the dominant ideology, seldom straying into territory that might cause discomfort to those who hold political and economic power, including those who own the media or advertise in it. What follows is an incomplete sketch of the methods by which those biases are packaged and presented.

Omission and suppression

Manipulation often lurks in the things left unmentioned. The most common form of media misrepresentation is omission. Sometimes the omission includes not just vital details of a story but the entire story itself, even ones of major import. As just noted, stories that might reflect poorly upon the powers that be are the least likely to see the light of day. Thus the Tylenol poisoning of several people by a deranged individual was treated as big news but the far more sensational story of the industrial brown-lung poisoning of thousands of factory workers by large manufacturing interests (who themselves own or advertise in the major media) has remained suppressed for decades, despite the best efforts of worker safety groups to bring the issue before the public.

We hear plenty about the political repression perpetrated by left-wing governments such as Cuba (though a recent State Department report actually cited only six political prisoners in Cuba), but almost nothing about the far more brutal oppression and mass killings perpetrated by U.S.-supported right-wing client states such as Turkey, Indonesia, Saudi Arabia, Morocco, El Salvador, Guatemala, and others too numerous to mention.President Achmed Sukarno

Often the media mute or downplay truly sensational (as opposed to sensationalistic) stories. Thus, in 1965 the Indonesian military-advised, equipped, trained, and financed by the U.S. military and the CIA-overthrew President Achmed Sukarno and eradicated the Indonesian Communist Party and its allies, killing half a million people (some estimates are as high as a million) in what was the greatest act of political mass murder since the Nazi Holocaust. The generals also destroyed hundreds of clinics, libraries, schools, and community centers that had been opened by the communists. Here was a sensational story if ever there was one, but it took three months before it received passing mention in Time magazine and yet another month before it was reported in The New York Times (4/5/66), accompanied by an editorial that actually praised the Indonesian military for "rightly playing its part with utmost caution."

Lies, bald and repetitive

Michael ParentiWhen omission proves to be an insufficient form of suppression, the media resort to outright lies. At one time or another over the course of forty years, the CIA involved itself with drug traffickers in Italy, France, Corsica, Indochina, Afghanistan, and Central and South America. Much of this activity was the object of extended congressional investigations and is a matter of public record. But the media seem not to have heard about it.

In August 1996, when the San Jose Mercury News published an in-depth series about the CIA-contra-crack shipments that were flooding East Los Angeles, the major media held true to form and suppressed the story. But after the series was circulated around the world on the Web, the story became too difficult to ignore, and the media began its assault. Articles in the Washington Post and The New York Times and reports on network television and PBS announced that there was "no evidence" of CIA involvement, that the Mercury News series was "bad journalism," and that the public's interest in this subject was the real problem, a matter of gullibility, hysteria, and conspiracy mania. In fact, the Mercury News series, drawing from a year long investigation, cited specific agents and dealers. When placed on the Web, the series was copiously supplemented with pertinent documents and depositions that supported the charge. The mainstream media simply ignored that evidence and repeatedly lied by saying that it did not exist.

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Related links
Michael Parenti Globalization MP3
Michael Parenti - Ideology of Racism and Slavery MP3